Pay Per Click Advertising has become an extremely useful method for generating website traffic, building lists of capable prospects in specific markets, creating sales and, in some cases, reaching prospects around the world where it wouldn't have been either feasible or likely using traditional advertising methods.
Pay Per Click Services, if used properly, can set you on a path to possible financial independence, but used by mistake, you can misplace your shirt, quick. It's very important for newcomers to educate themselves by analysis one of the excellent books on Pay Per Click Advertising before actually beginning and spending money.
There are some different companies that you can select for your Pay Per Click campaigns, Google AdWords, MSN, Yahoo Search Marketing, Kanoodle, increase and many more, but the recognized king of Pay Per Click Marketing is Google AdWords. Google has complete changes to their advertising rules several times now since opening their doors in 2002, but still has faithful following. It's expected that Google gets apx. Forty seven percent of the searches being run on the Internet with Yahoo Search Marketing second at 23%, followed by MSN at 11%. Number 2 and 3 added together don't the amount of traffic on a normal basis as Google does. This means that placing your advertisement there could relatively possibly bring you a lot of qualified traffic. It also means that the competition for that traffic will be aggressive and could be exclusive, if you don't identify what you're doing.
One of the new changes that happened at Google was the capability to bid separately on "Search Ads" and "Content Ads" within your campaigns. When using Google AdWords your ads will not simply be seen within the Google search engine, but also may be placed on additional websites that sell related products and also on some of their "Partner Networks". Some of these partners are other Pay Per Click Advertising Companies similar to themselves, but on a much minor scale.
For you as an advertiser it's important that you maintain these two modes separate when you are running your promotion. You may now either pay less money for the traffic received through the Content ads or you can get rid of them from your operation entirely. I suggest that, if you do select to run them, even at a lower cost, you start up a completely different campaign on their own. I know that it sounds like a big bother, but there's a motive for this. That motive is tracking your ads. If you don't use ad tracking then you are down money. It's very important that you know exactly where your clicks and sales are coming from in order to not pay for waste and only pay for what is making you money. It's nearly impossible to do this when you have each of these running in the same campaign.
If you're new this may look like a lot of "chatter" to you. If that's the case, I greatly advise that you spend in a good book on PPC Advertising, as mentioned exceeding. If you're not fresher, but this seems like a hurt in rear end to you, feel about it this way; you could be digging ditches anywhere or stay in your day job for the break of your life. Now which seems inferior now? Besides, once you find it set up right you'll be able to get clear of unprofitable keywords, only pay for what's working, grow your profits by sending the money that you were wasting into other areas of your advertising portfolio and multiply your income by doing so. Does this still sound like too much work? Get those campaigns set up accurate the first time.
